The Ultimate Guide To Copywriting In Nigeria
The Ultimate Guide To Copywriting In Nigeria
If you have been trying to understand what copywriting is all about, and how you can become a highly paid copywriter in Nigeria, then this article is for you.
In this article you will learn all about copywriting, what copywriting is, how you can get started as a copywriter, copywriting jobs in Nigeria, the five steps to becoming a highly paid copywriter in Nigeria as well as valuable books and materials on copywriting that will help you enhance your copywriting business.
Copywriting has become popular because more businesses and entrepreneurs are finding out on a daily basis that their businesses cannot grow without the input of copywriting.
Businesses spend thousands of Dollars hiring in-house and freelance copywriters to craft specialized messages that will persuade their audiences to take the required action, which in turn affects the bottom line of such businesses.
For this reason copywriters have become an essential part of the sales and marketing machine of many businesses in Nigeria today.
So copywriting as a skill is invaluable. It is not going anywhere anytime soon. And that is why it is listed as a high-income skill to have by Smart Business Info Hub.
Not only is it a skill that helps business boost their bottom line, it is also a high income skill that many Nigerians use to make money online.
WHAT IS COPYWRITING
According to Wikipedia copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
WHAT YOU NEED TO BE A GOOD COPYWRITER
To be great at copywriting you only need to have the following;
- A firm grasp of human psychology
- The ability to empathize with your audience
- Great research capability
- Generally good sense of communication
WHAT IS THE JOB OF A COPYWRITER
The job of the copywriter is to craft the marketing message that will inspire the company’s audience to take a desired action.
What more? The best part of a copywriter’s job is that you don’t need any formal education to be great at copywriting. In fact some of the best copywriters in the world are not career writers.
As a copywriter, your job will include crafting the messages that are used in;
- Email sequences
- Landing pages
- Product Description
- Website content
- Sales pages
- Landing pages
- Social media posts
- Blog posts/articles
- Video scripts
- Advertisements
DIFFERENT TYPES OF COPYWRITING IN NIGERIA
Lauren Perrodin in her article on brafton.com lists 9 types of copywriting. You don’t need to be an expert in all nine types of copywriting for you to be a pro. Your best bet is to find a niche and establish yourself as an authority in that copywriting niche.
You can choose to focus on any one or more of these 9 types of copywriting
- Marketing copywriting – sales driven content pieces such as direct mail, YouTube videos and online display ads
- Social media copywriting – Messages developed for social media posts
- Brand copywriting – Content that support and communicate a brands value and vision such as tagline or brand message
- Direct response copywriting – Messages that spark to take action, such as website pop-ups and limited time offers
- Technical copywriting – Content that provides a walk through of something technical – such as how a product works – while encouraging the audience to make a purchase
- Public relations copywriting – Statements that inform media outlets and the general public of new development or expansion, including product releases or company hires
- Thought leader copywriting – Compositions – typically white papers or opinion articles – that supply in-depth insight into a specific subject matter
- SEO copywriting – Web content designed to increase search engine rank by incorporating SEO tactics – like keywords, or taglines – into the writing
- Email copywriting – Explanatory or transactional email copy – including engaging subject lines, informative email bodies and clear CTAs
To become an effective and highly sought after copywriter in Nigeria, you must niche down into one or two of the various types of copywriting.
Conclusion
Finally, copywriting is an essential part of any business that must scale and grow. But to become a professional copywriter, you must niche down and become a specialist in one of the different fields of copywriting. That is how to distinguish yourself as a copywriter in Nigeria.
If you like this post and would like to learn more about copywriting and how to become a highly paid copywriter in Nigeria, then you can access more resources about copywriting on this blog
Get some help here:
Copywriting Vs. Content Writing (What Is The Difference?)
How To Start Copywriting With No Experience In NIgeria
5 Ways To Make Money As A Copywriter In Nigeria
5 Steps To Becoming A Highly Paid Freelance Copywriter In Nigeria